For Oxford's Approved Denim, material innovation was a priority; performance denim built specifically for life on two wheels. From new yarn and fibre technologies to new finishes and dying techniques.

After continuous testing, both in the lab and out on the road, we introduce Armourlite™ - highly durable denim that maintains a vintage look and softness; jeans you want to wear.

To do this, we worked with skilled weavers and warpers to include a polyamide fibre into the weave - a hard-wearing material originally developed by the military for parachute cords.

A two-way stretch was added to enhance mobility and comfort. We also included a quick dry technology which draws sweat and increases water repellency.